Outbound & appointment setting for specialist trades

More commercial contracts. Less time chasing them.

We find the commercial businesses that need your specialist services, start the conversation, qualify genuine opportunities and book appointments directly into your calendar.

See If We're A Fit See How It Works

TR19  ·  Commercial Gas Safety  ·  Grease Trap Servicing

Who it's for

Built for specialist commercial contractors

Sterling Outbound is deliberately focused on three specialist commercial services rather than generic lead generation — so outreach speaks with real fluency about the work you do.

TR19 / Extraction

Commercial kitchen extraction cleaning and inspection for restaurants, hotels, care homes and schools.

See how

Commercial Gas Safety

Inspection and servicing for commercial gas appliances across pubs, hotels and care homes.

See how

Grease Trap Servicing

Scheduled maintenance for food-service drainage across restaurants and commercial kitchens.

See how
Your service area Restaurant group Hotel Care home Commercial kitchen Property group

A representation of how targeting works — each business type is filtered down to the actual decision-maker, not a generic inbox.

Filtered against
Service Location Business type Decision-maker Commercial fit
Relevant prospects reach your calendar
The process

We find the opportunity. You take the job.

01

Find

Businesses that fit your agreed target criteria come into view.

02

Contact

A research-led, personalised line of contact opens with each one.

03

Qualify

Genuine interest is identified and checked against your criteria.

04

Book

The qualified connection becomes a calendar appointment.

No prospect lists to chase. No cold calling. No follow-up spreadsheets. You just show up.

See how a campaign works

Watch an opportunity move through the system

Three specialist trades. One system. Here's what an actual campaign looks like end to end, for each.

Illustrative campaign · fictional example — not a client result
01 — Target
Multi-site London restaurant group · 8 sites
02 — Discovery

Extraction systems approaching their next scheduled cleaning cycle. No extraction contractor listed against the group's public supplier records.

03 — Decision Maker
Operations Manager
04 — Outreach

Hi [Name] — noticed [Restaurant Group] has grown to 8 sites across London. Most groups this size are reviewing their extraction cleaning cover around now to stay ahead of the next inspection cycle site to site. Worth a short call to see if it's relevant?

05 — Response

Hi, thanks for reaching out — timely, actually. Our current supplier hasn't been consistent across all sites. Can you tell me how you handle multi-site scheduling?

06 — Qualification
Correct business type Relevant service In service area Decision-maker confirmed Timeframe: 4 weeks
07 — Appointment
Booked — Tuesday 10:00, site walk-through

Straight into the contractor's calendar, with the Operations Manager.

Why Sterling

A sales channel. Not another lead list.

Generic outbound agencies
  • Broad, generic prospect lists
  • Templated mass outreach
  • Any reply counted as a "lead"
  • Reporting on activity, not outcomes
Sterling Outbound
  • Specialist targeting for the commercial buyers relevant to your exact service
  • Done for you — prospecting, outreach and initial qualification end to end
  • Qualified opportunities only — genuine interest before it reaches your calendar
  • Commercial focus — real appointments, not vanity metrics
How we qualify

We don't just book meetings. We protect your calendar.

Prospect→ Engaged→ Qualified→ Appointment

Before a conversation becomes an appointment, we weigh it against the criteria that actually matter to you: correct business type, relevant service, location, decision-maker, genuine interest, timeframe, commercial fit, and your current capacity.

We don't promise that every prospect will buy. We focus on controlling what we can: targeting, research, messaging, follow-up, qualification and reporting.
The deliverable

When an opportunity is ready

Every qualified opportunity arrives with everything you need to walk into the appointment prepared.

  • CompanyBusiness name & site(s)
  • ContactDecision-maker name & role
  • LocationPremises address
  • Service needWhat they're looking for
  • ContextRelevant detail from the conversation
  • TimeframeWhen they want it done
  • AppointmentBooked directly into your calendar

Let's see if your business is a fit.

Tell us what you do, where you operate and the type of commercial work you want more of. We'll show you how we'd approach the market.

See If We're A Fit See How It Works