Who we help

Commercial cleaning

We help you win the recurring contracts that keep your crews busy, not just the one-off jobs.

Contracts, not callouts

Contract cleaning lives or dies on recurring commercial work. A one-off deep clean fills a day; a contract with an office, school or care home fills a diary for months and makes revenue predictable.

The hard part is getting in front of the people who actually award those contracts. Facilities managers and multi-site operators get pitched constantly, so most cleaning firms end up competing on price for whatever comes in. Reaching the right decision-maker first, with something relevant to their premises, changes that conversation.

Who we target

Outreach goes to the person who decides who cleans the building — typically the Facilities Manager, Office Manager, or School Business Manager.

Offices · Schools & Academy Trusts · Care Homes · Gyms & Leisure · Managed Buildings

What we do for commercial cleaning firms

  • Personalised outreach to business premises in your area that need regular, contracted cleaning.
  • Qualification handled for you, so only premises genuinely reviewing their cleaning cover reach your calendar.
  • Appointments booked directly — building a base of recurring contracts instead of one-off jobs.
The process

Find → Contact → Qualify → Book

01

Find

Business premises matching your service area and target profile.

02

Contact

Personalised outreach to the manager who owns the cleaning contract.

03

Qualify

Confirm genuine interest in a regular cleaning contract.

04

Book

Appointment lands in your calendar. You just show up.

See it in action

An example commercial cleaning campaign

Demonstration Campaign

Fictional example showing how a Sterling Outbound campaign could work. Not a client result.

Target
Multi-academy trust (5 schools)
Research
Trust Business Manager. Five schools across the trust, each with its own cleaning arrangement rather than one contract.
Outreach
"Hi [Name] — with five schools in the trust, keeping cleaning standards consistent site to site can get hard when each has its own arrangement. Happy to share how a single contract across the trust usually compares, if useful?"
Response
"Timely — two of our current arrangements end next term and quality has been patchy. What would covering all five look like?"
Qualification
Correct premises type · In service area · Contracts ending within a term · Decision-maker confirmed
Appointment
Booked — site walk-round at two schools to scope the contract, direct into the contractor's calendar.

Fill your diary with recurring contracts

A short call to see if your business is a fit — no pressure, no obligation.

See If We're A Fit
FAQ

Common questions from commercial cleaning firms

Contracts. We focus on premises with an ongoing cleaning need — offices, schools, care homes and similar sites — rather than one-off or domestic jobs.

No. Outreach is business-to-business only, aimed at the people responsible for cleaning at commercial premises.

Yes — if multi-site work is your priority, we weight targeting toward academy trusts, care groups and other operators with several sites, since one relationship there can cover several buildings.

Yes — outreach volume is set around your current capacity, so new bookings add to your schedule rather than overwhelm it.